Spring Wellness Routine that will Help you Revitalize

This luscious season is all about clearing out the clutter from your house, throwing out the dated things, organizing the new ones, and so on. However, little are we aware of, but our mind, body, and spirit needs to get its fair share of cleansing

This luscious season is all about clearing out the clutter from your house, throwing out the dated things, organizing the new ones, and so on. However, little are we aware of, but our mind, body, and spirit need to get its fair share of cleansing. When the thorough cleaning principles are applied to our bodies, we not only feel refreshed and rejuvenated, but our spirits get uplifted and ready to succumb any obstacles. Detoxifying is the way to boost up your mood, enhance your motivation, and fight of stress and anxiety. Spring wellness is the way to go, and here is the routine that you should apply.

This luscious season is all about clearing out the clutter from your house, throwing out the dated things, organizing the new ones, and so on. However, little are we aware of, but our mind, body, and spirit needs to get its fair share of cleansing

 

Immerse yourself in glorious water

Water is the essence of life. And no matter if you are religious or not, it has the ability to totally bless and cleanse the soul. Our planet and our body simply depend on it, and due to that fact, we should make it a regular habit of immersing in it, in any way possible. Firstly, you may want to drink minimum eight glasses of water per day to thoroughly recharge, enliven and detoxify your body within. Secondly, a fabulous way to do a quality spring wellness routine is to take a scented bubble bath, or just soak in a hot bath for a least an hour. Water evokes purity and clarity to the body and mind, and any form of hydrotherapy will help you relax and regenerate.

Immerse yourself in glorious water

 

Do something new

Even if you may not have time to explore the world around you, doing something new will undoubtedly help you rejuvenate this spring and even help you connect with your true self. Establishing a firm body and spirit balance will let you go distances and make you feel more positive and energized. You could head out to the new café place that you have never been to, change your daily routine a little bit by going to work by taking a different path or take up a new hobby such as yoga. Yoga has numerous benefits for body, soul, and mind, and it doesn’t take up much of your time and space. You only need to find high-quality yoga mats and you can do this mindful activity anywhere your heart desires, either in the comfort of your bedroom or out in nature.

 

Focus on your breathing

Springs is the time when you should strive to be outside as often as possible, and inhale the fresh and clean air. Every time you find some extra free time from work, go outside to breathe in the fresh spring air. Breathing clears out blocked energy channels in the body, and in turn, it helps you calm your body and mind down and helps you release the accumulated stress throughout the day. Therefore you need to breathe accordingly. The goal is to unravel the mind and make a deeper connection with the heart, and you can achieve that by practicing Nadi Shodhan Pranayama’s nostril breathing. Sit straight, strengthen up your spine, relax your shoulders and place the tip of the index finger and middle finger of your right hand in between the eyebrows, and ring finger and little finger on the left nostril and the thumb on the right. Then breathe in deeply and slowly.

breathing in spring

 

Boost up your veggie and fruit intake

Add more of the good stuff this spring and up your food choices in order to raise your serotonin level and keep your spirit in ease. Mix up veggies and fruits. Think strawberry yogurt smoothie with spinach and broccoli. Or try out a chia seed pudding with fresh raspberries and mint. Another way to perform a thorough body and mind clean up is to make a hearty salad for lunch like with chicken breasts, fresh radish, and lettuce. You don’t need to hold excessive and demanding diets since you need to refresh your spirit, and not put pressure on our body. So rather implement some diet changes, and replace the sugary and salty foods with fresh veggies and fruits.

 

Perform a technological declutter

Spring is the right time to be outside and reconnect with nature. So rather than watching funny videos on youtube, go cycling in the park or take a short stroll next to the riverbank. Even though we are well aware that we nowadays depend on mobile phones and use them in almost whole life spheres, try to declutter yourself from using it excessively this spring. Delete some dating apps, delete old emails, and simply leave your phone at home at least for two hours during the day. You will invigorate mentally, and your detoxed spirit will come back to life.

technological declutter

Let go of negative thoughts

Many of us tend to hold negative feelings long after the outcome has finished, and that triggers metal trash, bad mood, and low self-esteem. Get out of your mental hibernation mode, and this spring welcome positive thinking into your daily routine. By letting go of negative thoughts and the false sense of content you will create space for healthier behavior. One way is to meditate in nature, and by meditating you will invite welcoming thought to your body and mind, thus uplift your spirit. Another way is to get more gregarious towards people. Go out more often, be surrounded by friendly people, and engage in meaningful conversations with the people you are fond of.

 

By embedding these spring activities in your regular schedule, you will utterly cleanse our mind, body, and spirit. Take all the advantages of spring blossoming and get your spirit thriving as well.

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8 Ways to Make Your Business More Profitable

Make Your Business More Profitable

Running a business is not for the faint of heart. Particularly, if you are running a small business where you already face a shortage of capital and banks are not willing to lend to you. Although it is difficult your struggling business can become successful, but some of the best small business loan rates are now available thanks to various new policies being implemented by banks and other financial institutions.

Make Your Business More Profitable

It takes a lot of hard work and the right amount of luck to make your business successful. When you are the owner of a business, you are constantly competing with other business entities and need to keep a constant lookout on the new trends that are emerging in the market.

 

Increasing the Bottom Line of Your Business

All businesses, ranging from law firms to designer companies exist with the intention of earning profits. Most businesses do not want to just survive but also be successful so they can increase their profitability by simply following these techniques.

 

1. Raise Prices

The most obvious way you can increase your profits is by raising the price of your products. You also want to stay in the competition which is why you would be reluctant to follow this step. It is better not to raise the price steeply.

Raising the price by 2% would not have a significant impact in the eyes of your customer, but it will increase your profits. Although this technique does not seem effective if your products are of high quality. Instead, through high customer loyalty, you can significantly increase your profits while managing to stay within the competition.

 

2. Reduce Costs

Another important aspect of increasing your profits is by reducing your overall costs that your business incurs. Make sure that you survey the markets thoroughly before buying supplies so that you get the highest quality at the lowest costs available.

Another thing that you can do is to try to establish good links with your suppliers so that they do not overcharge you for the supplies. Stay alert at all times to the recent market news regarding the supply chain. That way you are well ahead of your local rivals for negotiating better deals for your business and can adjust before your rivals have the time to react to the latest update.

Try to upgrade your machines in favor of efficient new machinery in order to reduce your maintenance costs while keeping in mind that reducing extra costs is as important as raising the price.

 

3. Remove the Deadweight

One way to ensure profitability is to make sure that your business is running at the highest optimal level possible. Underperforming workers is a major issue that companies face, particularly in the government sector.

This problem also occurs to an extent in the private sector as well, since inefficient employees are found everywhere and they can cost a lot of money to their firms if they are in the position of making important decisions.

One of the best ways to deal with this issue is to have frequent performance reviews where you identify them and then give them a deadline to improve themselves up to the required standards. If they do not improve over a period of time, you need to lay them off and hire new employees.

One thing to note is that you do not over recruit staff for your business since they would have less work to do and that would naturally bring the productivity down.

 

4. Expand Your Leads

All types of businesses need to generate new leads so that they can increase their profits. If you have a personal experience of working in any business-related firm, you would already know that this is the lifeline of businesses as it increases the number of customers and increases profitability.

Whether it’s selling online or through field sales, your company must be able to convert leads into sales. Effective lead generators have a plan in mind and increase their leads through social networking which increases the visibility of the products thus increasing the revenue of the business.

 

5. Upgrade Your Salesmanship

Having an effective sales team is a major trump card that you can possess over your rivals. According to a survey, incorporating CRM applications into the sales strategy can increase sales up to 29% and sales productivity up to 34%.

Having an effective sales team is a major trump card that you can possess over your rivals. According to a survey, incorporating CRM applications into the sales strategy can increase sales up to 29% and sales productivity up to 34%.

Make sure that members of your team are comfortable in their roles and have every possible information available regarding your products so that they can do their job effectively.

 

6. Presentation is the Key

Always keep in mind to present the best part of your product as the selling point to your customer. This gets them the impression that you have better quality products and would prefer you. Try to put forth your distinctive features to get the attention of customers.

For example, if your business sells security devices like many other companies in the area but also sell live monitoring system (which makes it stand out among others), then use it as your selling point. The customer will associate himself with it and buy your products which would give you an opportunity to engage new customers.

 

7. Be a Cut Above

No matter what sector you are doing business in, you are not the only one as there are many others who are just like you. This gives the customers a lot of options when they want to purchase something. You must have one advantage over your rivals and you need to point it out when approaching your customers to attract customer loyalty. This is the best customer retention strategy.

 

8. Offer Extra Deals

You should offer extra deals and promotions to attract new customers as well as to maintain high customer loyalty. Every time a customer reaches a sales target, he should be offered upsells. Businesses providing service can offer additional services at a lower fee.

All of these steps would have a favorable impression on the customers and would also lead to a rise in potentially new customers too.

 

The Wrap Up

It is wise to not expect drastic changes as soon as you put these tips into effect as businesses require time to settle down and be successful. Be patient and try to constantly look to improve your business ideas in order to remain competitive and achieve steady growth by following these techniques.

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Build a Winning Money Making System with Niche Marketing

Create a Niche Brand Home

Never send prospective customers broad marketing and advertising messages and be sure you dedicate your time and marketing and advertising efforts to the nano-niche. Niche marketing in its best helps to address real issues that real individuals live with every day. It is not for every organization, but it can be leveraged as one way to make you rise above your competition. It must be designed to meet the unique needs of the targeted audience. It has evolved over the past year. It is the easiest way to be successful on the Internet if you do the proper research. In the more specific field of Internet Network Marketing if you truly need to succeed you’ve got to use micromarketing instead of the popular method of niche advertising.

Niche Marketing

In the end, a niche is available just about anywhere. Building a niche is, in reality, a risk that could make it possible for you to make your company grow. It is not always simple to come across niches in a current market or maybe to recognize new winning niches to create a company. It’s possible that you’re targeting a number of niches in your company.

Make sure you’re marketing to a niche that is large enough to be worth your while. A niche is a particular segment of the population where you plan to concentrate your efforts. Everyone is searching for a hot niche they can make tremendous profits from. After you know your niche that you’re interested in you’ll have to limit your focus. Another reason you would like to concentrate on a single niche is due to advertising expenses. Doing good niche market research will allow you to specifically target your specialty and deliver what they are seeking.

 

Marketing is involved in every phase of the organization. Niche marketing is a superb concept if done correctly, Zacharias states. It is a term that has become a buzz-word in recent times. It has had a significant impact on our firm, he says. It is a popular buzzword in the world of online business. It is the best thing you can do for your business if you want to create a stream of customers that need you to solve their problem. You’ve probably heard the expression niche marketing with regard to consumer goods.

Marketing must come first and to believe do not have an opportunity to market is truly saying I don’t wish to raise sales! Search for certain niche market keywords that you may use in your marketing, jargon your customers may use that you’re not originally knowledgeable about. Marketing You desire a simple comprehension of marketing, writing copy, and advertising pieces. Properly targeted marketing makes a particular group of folks feel welcomed and included but, subsequently, alienates others who might have an interest in your goods. If it comes to your own marketing, if you truly feel good about yourself and you’ve got self-confidence as you are doing everything for the advantage of your customers, you will become more attractive to prospective customers.

 

How to Pick a Niche the Smart Way

Far from learning a collection of quick hacks you can use, you learn how to build a self-sustaining and self-reinforcing system that can ultimately lead to victory.

I hope it’s abundantly clear to you that a lot of people fail to make money online because they don’t know how to pick niches the right way. They end up building the wrong kind of business. Regardless of how much time, effort and money they put into their business, nothing seems to work. At best, they’re forced to settle for cents on the dollar; at worst, they don’t make any money at all.

Picking a niche the smart way involves several filters. You have to make sure that you go through this process. You can’t skip a step. You can’t assume that you know what’s hot, and you can’t wait to build a website and get going. I’m telling you your impatience will ensure the early death of your business, guaranteed.

Picking a niche the smart way involves several filters. You have to make sure that you go through this process. You can't skip a step

 

Step #1: Start with Your Interest

The first thing that you need to do is to be clear about your personal interests. What kind of topics would you love to write about? What kind of topics would you like to build a business on?

What makes this difficult is that a lot of people think that there is some sort of right answer. This is personal. Some people might be excited over certain topics other people couldn’t care less. What’s important is that the topic subject category is attractive to you.

Here’s a shortcut. Ask yourself what would you talk about all day every day even if you were not getting paid for it? Give yourself a couple of hours to write down everything that comes to your mind. No need to edit it. Just write it down. Even if it’s just half an idea or it’s just a faint glimmer of an idea, write it down.

 

Step #2: Filter Your Topics by Search Volume

If you don’t already have an account at Google Ads, go ahead and set one up. You can access this by typing in AdWords.com. Log in with your existing Gmail account and set up an AdWords account.

Once you’re set up, look at the tools section and select Keyword Planner tool. Type in the topics you’re interested in. Do this one by one. When you do this, you get a list of keywords related to that topic.

Look at those keywords’ average monthly search volume. This is an indirect way of getting a rough idea of the overall demand level for those niches. Once you’ve found the keywords for one niche and have listed their search volume numbers, move on to the next keyword and then the next one after that.

Once you have gotten the numbers for all these keywords, pick the niches that are in the middle. You don’t want niches that have too much search volume because they most likely have a lot of competition. On the other hand, you don’t want niches that have too little search volume.

 

Step #3: Filter by Commercial Value

On Google Keyword Planner Tool, next to each keyword’s expected monthly search volume is a dollar figure. This is the estimate AdWords gives you regarding how much advertisers will pay per click on ads that show that keyword. This gives you a rough idea of the commercial value of each niche.

Again, line up the CPC value of the keywords, come up with an average and then compare all the niches’ average values. You should focus on niches that have a decent search value. We’re talking at least $1 or more per click. Again, this is the average click value.

 

Step #4: Filter by Competition Level

By this step, you have shortened your list quite a bit. The next step is to enter each of the keywords related to the niches that are still on your list into Google’s main search box.

When you search on Google, t will tell you how many websites ranked for that keyword. Take note of this. You will then see how many competitors you have on average per niche.

With this information, eliminate niches on your list that have too much competition.

 

Step #5: Filter Your List by Search Trends

Finally, go to Google Trends and enter the keywords related to the remaining niches on your list. Look for a trend line that is going up or at least is flat with a slight tilt up. This trend line tells you that your niche is not dying over time.

This is very important because you don’t want to build your business on a niche that’s actually on its way out.

 

Optional Filters

While the five filters above should be enough for you to develop a viable online business if you want to turbocharge your results and increase your likelihood of success, apply the following additional filters.

 

Optional Filter #1: Filter by Social Visibility

Enter your keywords on major social media platforms like Facebook, Twitter, YouTube, Pinterest, and Instagram. Can you tell if there are a lot of existing accounts on those places that talk about your niche? If there isn’t, delete the niche from your list.

Enter your keywords on major social media platforms like Facebook, Twitter, YouTube, Pinterest and Instagram

 

Optional Filter #2: Filter by Content “Virality”

For this filter, look at the group’s pages and accounts that target the niches that target the niches that you have left on your list. Look at the engagement levels of the content in those accounts. Does it seem like there’s an active organic community built around these niches? If the answer is “yes,” keep the niche. If the answer is “no,” you might want to get rid of that niche.

Keep all these in mind because if at least the main five selection factors are present, there’s a strong likelihood your business will be successful. However, keep in mind that niche election accounts for 90% of success. You still have to take care of the remaining 10%.

 

Create a Niche Brand Home

Now that you have a clear idea of what your niche is going to be, the next step is to build a home for the brand you will be creating for that niche. Pay attention to what I just I said. I said that you would be building a brand. I did not say “business,” and I definitely didn’t say “website.”

Unfortunately, a lot of online entrepreneurs think that once they’ve discovered a niche, they just need to build a website or a business. Wrong. If you don’t build a brand, it’s only a matter of time until your business stagnates or flat-out fails.

You have to build a brand. This is what people will gravitate to. This is what people will build an organic community. You have to build a brand; otherwise, you’re just simply pushing information as a commodity. That’s a losing game.

Create a Niche Brand Home

The best that you could offer is content and information. You really don’t have much of an advantage because your visitors can get that elsewhere. In fact, your competitors probably have been around far longer than you. There’s really no good reason for them to go to you for content when they can find that stuff somewhere else. You need to build a brand.

Your brand is a set of values that your community and a targeted audience would associate with your business. That is your brand.

 

Build a Niche Brand Website

The first thing that you’re going to work on is your website. This is going to be the home of the brand that you managed to build through all the content that you distribute all over the Internet. All that branding has to go somewhere. All that effort has to lead to a specific place on the Internet, and this is your website.

Do not ever confuse your website with your brand. Your website is just an expression of your brand. It is not your brand.

When putting together the specifications for a website, understand that you’re trying to create an experience.

 

Think of building a website as something like setting up a nightclub. When you’re setting up a dance club, nightclub or some sort of social destination, you’re looking to set up experience because if you set up a club that serves alcohol and plays loud music, you’ve set up something generic. You’ve set up something that people could experience pretty much everywhere.

There has to be something different about your brand. This is called your unique selling proposition. That’s why you have to look at your website as a giant opportunity to communicate your unique selling proposition.

What is it about your treatment of your niche that makes your brand stand out from the rest? Unfortunately, only you can answer that question.

Once you have set down the design parameters of your website (again, these must be intended to create some sort of unique experience), you should then select design parameters for graphics that communicate your niche identity. You should also look at getting graphics designed that highlights your brand identity. All these flow together.

 

Quick Shortcut: reverse engineer your competitors’ designs

The biggest problem with creating a niche brand home is that it’s too tempting to come up with something that you think is awesome or hot. You’re more than welcome to brainstorm but, let me tell you, 90% of the time, whatever you come up with will fall flat. It turns out that you don’t see eye to eye with your customers.

The better approach would be to study what your competitors are already doing and focus on what they have in common. The reason they have certain design elements in common is that they resonate, at some level or other, with your target audience. They would not share those common design elements if they didn’t speak to your audience’s needs.

You use that as a preliminary starting point. This is a “safe spot” for you to start your niche brand home design. Later on, you’re going to customize based on the actual interaction of your audience with your website.

 

Design Your Site for Intentional Niche Branding

Now that you have a clear idea of the “industry standard” design in your niche make sure that your design notes would enable your selected web developer to come up with a design that is focused on building up your brand. At the very least, it must be easy to read. People shouldn’t be intimidated by large blocks of text or impossibly small fonts. Again, studying your competitors and checking out the “common design elements” can give you a tremendous head start.

 

Key Design “Hooks” Your Site Has to Have

Given the tremendous amount of design variability out there, I admit it can get quite confusing. However, of all the different options available, your website must have three “hooks” that would enable you to get more traffic, more engagement and possibly more income.

 

Social Media Shareability

Make sure that your website is designed for easy sharing. This goes beyond just having Facebook Share buttons all over the place. That’s a given.

What I’m talking about is when somebody decides to share your content, the Facebook user looking at your content would see a well-formatted and highly attractive preview of your content. This means a really nice-looking header graphic, well-formatted teaser text, and other features. This is the key to shareability on social media.

You have to remember that the majority of Facebook users actually scroll through their timeline. They don’t really read everything that appears on their timeline. This is why your content, when shared on social media, must jump out at viewers. This increases the likelihood that they would click the Share button after they feel that they’ve scanned enough of your content.

 

Mobile Responsiveness

As I mentioned above, the majority of people consuming online content use mobile devices. This is why mobile responsiveness is nonnegotiable. It doesn’t matter how big or how small the screen of your users is. The version of your website that they see must be the best version of your website. Otherwise, you’ll lose them. They’ll pick some other competitor whose site looks much better.

 

Mailing List Responsiveness

You have to also incorporate your mailing list to your website design. This should not be treated as an afterthought. Instead, you should look at your overall website design from the home page, the top level, the category level to the post level to see whether the design pushes people to sign up for your mailing list.

Your mailing list is one of the most important conversion devices on your website. Don’t take it lightly. Make sure it’s built into your website’s design.

 

Design Your Niche Content System for Maximum Conversion

Keep in mind that, at this point, your niche brand marketing system has three structural parts: your website, social media accounts and your mailing list. The problem is if you stop here, you’re going to fail. Why? You built the container, but you still have to come up with the content of that container.

This is where creating a niche content system comes in. It has to be a system. It can’t be just stuff that you come up with randomly to fill out your website. That’s not going to work.

 

Key Content Strategies

Niche Specificity Builds Authority

The first content strategy you’re going to focus on is niche specificity. Everything that you include in your blog or your website has to be directly related to your target niche. The more specific you are, the more authoritative and credible your online property becomes.

Remember the people who visit your website are not there to screw around. They’re not doing it for their health. It’s not like they have nothing else better to do.

They’re there because they have certain needs. It’s your job to meet those needs. Otherwise, you don’t develop a brand.

 

Adapt Your Content to Target Different Platforms

It’s really important to make sure that you don’t just produce one type of content. When you create content, it must be converted into a format that can be promoted on different platforms. For example, if you have a blog, you can promote the blog’s link on Facebook, Twitter and Google Plus.

However, don’t stop with blog posts. You can convert that post into a video. Maybe it’s a whiteboard with some sort of voiceover and animation. Once you’ve converted your content into video, you then access Vimeo or YouTube. You can get traffic from those places.

You can also look at your content and strip them into small questions and promote on places like Quora.

I hope you get the point. You have to start with content that is directly related to your niche but creates different formats of that content to widen the places you can distribute that content on.

 

Maximize Dwell Time

Another key content strategy that you have to wrap your mind around totally involves the concept of dwell time. When you get people to visit your website, try to get them to stay for as long as possible. In other words, try to get them to “dwell” on your content. How come?

First of all, Google’s algorithm rewards websites that hold people for a longer period of time. If, for example, your website shows up in search results and a person clicks and takes a long time to get back to Google, Google’s algorithm is set up to reward your site and punish websites that people bounce out of immediately. In Google’s estimation, the searcher found what he or she was looking for on your website; that’s why they stuck around for quite some time.

The second advantage of dwell time involves branding. The more you get people to click page after page of your website, the more you brand them. The more you establish in their minds your authority and credibility. This leads to increased levels of trust. You might even convince them to come back or, better yet, refer other people to your site.

 

Finally, when you maximize dwell time, you walk the reader through the KLT process. This process is generally associated with sales. To get somebody to buy something from you, you must get them to trust you. However, for that trust to happen, they must like the option that you put on the table.

Unfortunately, for that to happen, something else has to happen first. They must first feel that you know enough about their problem for them to like the solution that you’re pushing. This is the KLT process. Know, Like, Trust.

When you interlink your content in a very thorough way, you get the person to cycle through the different pieces of content you have. This gives them a good understanding of your expertise. This builds up enough trust in their minds that there’s a good likelihood they may end up on a page that contains ads that would convert them. You increase the chances of this happening if you maximize dwell time.

 

Website Strategy

When it comes to housing your content, your website must be optimized for two things: ad placement and text link placement. Ad placement means that your ads must look like a form of content. Their power does not arise from the fact that they disrupt the experience of your viewer. Instead, your ad must add value to the content that the user is consuming. This can increase the likelihood of conversion.

Also, your content must be optimized for text link placement. These are text ads. These ads look similar enough to your content. If you pull this off right, the ad will act as a form of content. It isn’t intrusive; it doesn’t stick out like a sore thumb, and it enhances the value of the content the reader is viewing.

 

Social Media Accounts

Believe it or not, the social media accounts that you set up outside your blog are part of your niche content system. How come? Well, these accounts are you use to distribute your blog or website’s content on different social media platforms. Accordingly, each of these accounts must reflect your brand’s graphics.

This way, when you’re sharing content from your main site, there’s no major disconnect between the social media account sharing that content and what users will see when they click through the link that you are sharing.

 

Mailing List

Your mailing list must be designed from Day 1 to work hand in hand with your main website to do one thing and one thing alone: maximize opt-ins. This is the job of your mailing list. It must be designed from the ground up to vacuum, suck up, or attract as many sign-ups as possible. That is its job.

However, this is not going to happen in isolation. This can only take place when the rest of the website is also optimized. One way to put this is you shouldn’t look at designing your mailing list element in your website as an afterthought. You must design it on Day 1.

 

Build a Successful Niche Content Creation System

A lot of people believe the mistaken idea that they have to produce content every single day. In their minds, the more content they have, the more Google will index and the more traffic they would get from search engines. Absolutely wrong. It depends on your niche.

For example, if you are a publisher of an online newspaper, you have to publish at least once a day. Often times, the news is updated several times a day. But if your niche is fairly static, like, let’s say, insurance, and you’re not offering insurance news, then you should publish once a month at most.

The key here is to prioritize quality over quantity. This is how you will dominate your niche.

Focus your firepower on one amazing piece of content and spend the rest of your time promoting that awesome piece of content. That’s how you build an empire. Again, it depends on your niche, but the takeaway here is quality over quantity.

 

The Shortcut

As you probably already know, if you come up with some weird ideas for what’s hot in your niche, chances are, you’ll fall flat on your face. This is almost guaranteed.

Unless you’re absolutely sure that you have some sort of mental connection with your target audience members, chances are, whatever ideas you think are hot are not all that hot to them.

This is where reverse engineering comes in. Study your competitors and look at their most successful pieces of content. Look for the content they have that have amazing levels of engagement.

Start with those topics. Pay attention to those patterns and themes. Collect them and then start with curation.

 

Your First Step Must Be Curation

At this point, you don’t know what works and what doesn’t work. At this point, all you know is your niche and your container for your niche. Accordingly, you should get the best pieces of content and populate it on your social media accounts.

Market your accounts to try to get engagement for them. Pay attention to click patterns. Which pieces of content get a lot of clicks? Which pieces of content get a lot of engagement?

Now, line these up and then see which pieces of content actually get conversions. I’m talking about sales or mailing list opt-ins here. Once you have seen the results from your curated content, zero in on the specific types of content that generate a lot of the results that you’re looking for.

 

Load More Successful Curated Content

Now that you know the theme or type of content that gets a lot of love from your audience members to get more of that stuff. See if the pattern holds. If this is the case, then you’re on to something. You can then move on to the discussion below.

However, if you notice that the new stuff isn’t converting as the old stuff, then you need to keep looking for more patterns. It may well turn out that the initial success of certain niche content may be a fluke. Maybe it’s some sort of statistical blip.

Given enough time, you should be able to see key patterns as far as the type of content that generates the most engagement conversions or clicks.

 

Create Your Content Based on Your Most Successful Curated Material

Now that you have a clear idea of the type of curated content that gets the most engagements, conversions, and clicks, the next step is to come up with your version of that content.

You have to remember, when you’re curating content, you’re just pumping traffic to somebody else’s website. They’re still benefiting you because you get to use their content to build credibility and authority with your audience members. However, you’re not getting actual clicks to your site.

The conversions that you get are either ad conversions because you mounted this curated content on your blog, or your social media profiles because you put an affiliate ad on those pages. Still, these third-party pieces of content don’t result in traffic to your specific site. When you create your content based on these successful curated pieces of content, you build traffic to your site.

 

How exactly do you improve on successful curated content?

First, you can feature updated content. By simply making sure that your version of your niche’s most successful content has the most up to date information, you can improve the quality of existing competitor content out there.

Next, you can provide multimedia for this type of content. For example, a Top 10 list on the best dog houses is big in your niche. Instead of just a text list of key products and what’s so awesome about them, show actual videos and pictures.

Third, you can use long-form content. What if I told you that search engines reward longer pieces of content with more traffic than shorter pieces of content? This should be fairly easy to understand because the longer your content is, the more words it has, and the more this can trigger Google to send traffic that targets those keywords. Look at your competitors’ most successful content and come up with a longer version of them.

Fourth, you can simplify the most successful curated content you can find so that your audience members would find them easier to understand. This can involve diagrams, and this can also involve rewriting the materials in eighth grade English. Do what you have to do to make sure that this material is as accessible to your niche audience as possible.

Finally, you can convert your competitors’ most successful content into a video. This not only gives you access to YouTube, but it also makes your content more engaging on social media like Facebook, which can turbocharge your traffic results.

 

Create Multiple Format Adaptations of Your Content

Now that you have created your content based on the “best” curated items you’ve used, the next step is to promote this content on all your social media accounts as well as on your mailing list.

In addition to that, you should create multiple format adaptations of your content. For example, you have a blog post. Convert into questions, and then add snippets of content from that blog post along with a shortened link, and then share it on Twitter.

Similarly, you can take the questions that your blog post talks about and create question and answer blocks. So basically there’s one question, and then you copy and paste a significant answer, and then put original content at the bottom. You then post this on quora.com.

Third, you can create videos, infographics, or just share the plain link on Facebook. Facebook is a massive traffic monster.

Fourth, you can create a video, as I have mentioned earlier, about your blog post, and then share it on YouTube and Vimeo. Make sure you use your target keywords for your tags and categories.

Finally, you can create an explanatory picture for your blog post and then share it on Pinterest. The picture, of course, links to the blog post.

By creating multiple format adaptations of your content and heavily promoting them on your social media accounts, you drive niche targeted traffic from all over the internet to your website.

 

Make Sure Each Piece of Content You Produce Promotes Older Pieces of Content

When you create a new piece of content on your blog or website, create at least three links within it that link to older pieces of content you have published. Don’t waste this opportunity.

If you can drag somebody from the internet to view your content, try to turn that one visit into multiple page views. You do this by putting text links as well as graphical links in your blog post.

Again, the key here is to maximize dwell time. You get to brand them better, and you also drag them into the deeper and deeper parts of your website, which can increase the chances of conversion.

 

Promote Each Piece of Content Systematically

Here’s the secret sauce to niche marketing. If you pick the right niche and you get this right, you are 99% on the way to making solid money off the internet. You’re not quite there yet, but you’re getting close.

These promotion tips are geared towards the type of content you produce. Follow each suggestion under each content type to maximize your content’s visibility on the internet.

 

Blog Posts or Website Posts

If you’re putting up any kind of new content on your blog or your resource website, you need to carry out as many of the promotional tips listed below as possible. This will maximize your content’s visibility, which can lead to more traffic, which can lead to more conversions.

 

Do SEO Outreach

Once you have a new blog post, look for blogs that link to blog posts that rank high for your target keyword.

Your blog post has a target keyword. Look up the blog posts that rank high for your target keyword and then load their URLs into backlink checkers like ahrefs.com. This tool will tell you which websites are linking to the websites that already rank for your target keyword.

You then reach out to these other sites and ask them to link to you as well. After all, they’re already linking to content that is very similar to yours. You just need to persuade them to link to you as well because your content is more superior than your competitors.

 

Share on Facebook Pages

Not only should you share your original content on your own Facebook page, but you should also share the link of your content on other Facebook pages.

Some Facebook pages will allow you to do this. Others will only allow you to do this in the comments section. Whatever the case may be, share your stuff on niche-related Facebook pages. The key here is that they must be related to your niche.

 

Share Your Facebook Page Post URL on Facebook Groups

Once you have shared your original content’s link on your official Facebook fan page, your next move should be to take the link to that Facebook page post and share it on niche-related Facebook groups. These are groups of people who are interested in your niche. So go to these groups, engage with people, and then drop your link to your page.

 

Tweet Shortened Links on Twitter

When you post content on Twitter, there’s a preview that shows up. Share your stuff on Twitter, but make sure you always use at least two niche-related hashtags. The hashtag is the secret to visibility on Twitter. Also, use target keywords in the description of your posted link on Twitter.

 

Tweet Snippets and Questions on Twitter

Look through your content and see if you can find certain questions, and copy and paste a small block of text that answers the question. Fit all of these into a tweet along with a shortened link to your original post and a hashtag or two. Rotate among these hashtags. These question tweets can give you quite a bit of visibility on Twitter.

 

Find Related Questions on Quora and Post Answers from Your Content

Looking through your blog post, see if you can come up with as many different related questions that your blog answers. You then search for these questions on Quora or find related questions. Post your answer and then link to your blog post as a resource.

There’s a technique to this. You can’t just drop your link every time. Chances are, you will get banned.

Instead, you need to “mask” your link by mixing in other third-party high-quality links. Add in a little bit of Wikipedia or any other authoritative website.

Also, make sure that the vast majority of your answers do not have anything to do with your content. Because if Quora figures out that all your answers have a link to the same or different pages on your website, you will probably get banned.

This is why I suggest that you restrict posts involving your content to a maximum of 20% of your posts. For the rest of your posts, engage naturally and share your expertise.

 

Post Your Content on LinkedIn

Many different people on LinkedIn are interested in a wide range of niches. Post your blog post link on LinkedIn to get targeted traffic.

 

Pictures

Convert your blog post into some sort of picture. Maybe it’s a diagram, or maybe it’s the header image of your post with some explanatory text. Whatever the case may be, create one picture that summarizes what the post is about. Promote this picture using the resources below.

 

Post on Pinterest

Before you do this, look for your competitors on Pinterest. Pay attention to their tags. Reverse engineer those tags. Apply those tags to your picture on Pinterest, and then link your picture to the actual blog post that that picture refers to.

 

Post on Facebook

You can share pictures on Facebook groups as well as Facebook pages, but when you do this, always include more info: link additional text. Do this for direct posts on Facebook groups, comments on Facebook groups, specific posts on pages on Facebook as well as comments on pages.

 

Post Your Picture on Twitter

Twitter also allows for picture posting. Post your picture on Twitter, but make sure you rotate niche-related hashtags each time you post. I would suggest that you use a scheduler software to post on Twitter at different times of the day to maximize visibility and reach.

 

Post on Instagram

Use the same tips regarding hashtags above when posting on Instagram. The key here is to find as many different niche-related hashtags and target those. Also, post a comment on Instagram that builds interest in your picture.

It’s important to put in the description a non-clickable URL. This way, people can load into their browser the URL if they’re intrigued by the photo you shared.

 

Videos

You can convert blog posts into videos by turning the key points in the blog post into a short script. It doesn’t have to be anything fancy. It can be as short as a hundred words, which is good for about a minute of video. You can then create a slideshow out of this script with voice-over.

You can search for services on fiverr.com that offer this video creation service. They would read your blog post, come up with a short script, and create a slide show based on the script using royalty free pictures. They would then use a voice-over and some music to create your video. You take this video and upload it on YouTube.

Make sure you pick your niche keywords as your tags. Also, make sure you categorize your videos correctly.

 

Upload to Instagram

You can also upload your videos to Instagram. Again, use the same tag and URL mention tips I shared in the Pictures section above.

 

Twitter

Twitter also allows for video. Make sure you rotate niche-related hashtags.

 

Facebook

You can upload a direct video to your Facebook page account. You should then promote the direct link to your Facebook page account by sharing in many different groups and other pages. Distribute your content in existing niche-related online communities.

Using the videos, pictures and blog post links you created above, go to the following places to promote your materials:

 

Forums

Make sure you target only forums that are directly related to your niche or closely related to them. Otherwise, you’re just wasting your time.

Alternatively, you can find forums that have a “general discussion section.” These are sections where people talk about a wide range of subjects that may be off topic.

You can promote your stuff there, but you have to be careful. Sometimes people are so touchy that they can get you banned. So make sure you engage, and you achieve some level of credibility first before dropping a link.

 

Facebook Groups and Pages

See the tips I shared in the Facebook sections of videos, pictures and blog posts mentioned above. What’s important is that you focus on niche-specific groups and pages.

 

Twitter Hashtags

Make sure that you reverse engineer your competitors and look at the hashtags that they’re using. Rotate among these hashtags and try to figure out which hashtags are producing the most visibility for your content on that platform.

This is not easy to do. You need to come up with a way to track which hashtag got the most engagement.

I would suggest that you create some sort of contest where people would have to self report the hashtag that they saw with your content to participate in the contest. This is a sneaky way of gauging the reach and visibility made possible by your hashtag choices.

 

YouTube Channel Videos’ Comments

Search for your niche keywords on YouTube. You should be able to find lots of videos related to your niche.

Don’t worry about the competition. Instead, make the competition work for you. How? Look at their comments section and post insightful stuff about their video.

Do not post a link. Post as your channel. If they like what you posted and think you’re some sort of genius, they probably will click on your account name.

When they click on your account name, they find themselves in your channel. That’s where you can brand them. That’s where you can get them to watch your videos.

 

How to become a niche authority quickly

You need to get a community to develop organically around your brand if you want to be successful online. It doesn’t matter whether you have a blog that is attached to an online store, you just have a resource website or you’re building some sort of authority platform, you need to develop authority.

How do you do this? In as short of a time as possible, keep the following ideas in mind.

 

First, you need to adopt the right mindset

It’s very easy to think that for you to succeed, somebody else has to fail. It’s easy to think that all the resources available online can be reduced to some sort of pie. For your slice of these resources and online success to increase, somebody’s slice has to get smaller. Get rid of that mindset.

Instead, look to expand the size of the pie. If you want another analogy, look to create a rising tide that lifts all boats. Both these analogies lead to the same place. It’s all about creating a win-win solution. For you to win, somebody doesn’t necessarily have to lose. You can cooperate, so you can mutually benefit. Get the idea? Good. You will need it.

 

Interview your way to the top

By this point, you should have already reverse engineered your competitors, so you know who is authoritative and credible in your niche. Find those people and ask them if you can interview them. Now, you’re not going to be interviewing them one by one. You’re not giving any custom interviews with customized questions.

Instead, you’re just going to give them a questionnaire, and you’re going to be publishing their answers. When you do this, you create niche-specific authoritative content that targets certain keywords. This leads to more search engine traffic to your website. Sure, it’s self-promotional because this content has a link to whoever it is you interviewed, but this creates a win-win situation.

You get more search engine traffic, and they get a nice backlink. When you do this, you also get free content. People would love to share with you a guest post that they may have come up with. They might share with an authoritative infographic. Whatever the case may be, this content is self-promotional because they expect a link in return. But it, again, gives you free content.

Let me tell you, highly-quality, authoritative content is not cheap. Additionally, when you interview the movers and shakers in your niche, you get on the radar with these people. This opens the doors to more future deals like guest posts and group blogging.

Finally, when you link out to their websites, which have a higher authority level than your site, you get an SEO boost. This is called the hilltop update from Google.

 

Hire a virtual assistant to get interviews

So, how do you interview your way to the top? Well, you can do things yourself, or you can hire a VA from a service like Cognoplus.com. The virtual assistants from this service for a very affordable $30 per day. You can hire them on a day to day basis. Maybe you hire them for two days or maybe one day; it’s all up to you.

They are very talented, eager and motivated. You can instruct them to find all blogs and other resource sites in your niche. You then tell them what kind of information to look for and how to filter the info. They will look for experts who run their blogs in your niche. They will get their first name and last name, as well as their email address and social media accounts.

 

Once they have this information, you supply them with an interview questionnaire template. This is the email template that pitches them to be interviewed by you. Essentially, you are telling your VAs to open the interview “sale” for you, and you close it when recipients of your emails respond using their email address included the template that you’ve given your virtual assistants.

What else should you ask for? Well, in addition to the interview, ask them to guest post on your website and ask them for a piece of content that you will pitch to other sites. This is crucial because when they give you that piece of content, and you get to publish another blog, that content will not only have a link to your interviewee’s website, but it will also have a link to your site.

Sounds awesome, right? Believe it or not, when you set up interviews in your niche, you kill many birds with one stone. It truly is amazing. You can generate content and also set up traffic later on.

 

For Maximum SEO Get .edu links like a champ

.edu links, with everything else being equal, are some of the most powerful links you can get to your website as far as SEO is concerned. No joke. How come? Well, first of all, they’re usually harder to get unless you know what you’re doing. This is because .edu links have a long association with quality, trustworthy content.

After all, only educational organizations can get a .edu domain. Anybody applying for a .edu domain has to jump through many hoops regarding their qualification as a bonafide educational institution. Also, .edu sites tend to be older. They tend to be around longer, so their content has had more a chance to build authority over the years.

It’s a great idea to get as many .edu links to your website as possible. Follow the steps below.

 

Step #1

Create resource-worthy articles in your niche

The first step is to create high-quality content in your niche. This content basically must blow away 99% of your competitors. The good news is, you only need to create a handful of these.

 

Step #2

Find .edu resource pages that link to resources like yours

Look for college, university or other educational institution-related websites that already link to resources that you have put up on your site. You can use this search string site:.edu+(your keyword) inurl: resources. Enter than search phrase into Google, look for the contact information of the resulting resource pages and pitch them to link to your resource pages.

 

Step #3

Find professors who have written about the topics you talk about in your resource and interview them

Reach out to professors and get them to link to you by interviewing them for your resource page. You don’t need to tell them that you’re not going to linking out to them. They don’t need to know that. Just tell them that you are going to mention them because you are going to be featuring their interview on your resource page.

Once you have gotten the interview, paste it into your existing resource, and then notify them via email that you’ve mentioned them on your website. Usually, professors love seeing their names mentioned in authoritative sites. They like this so much that they would link to you from their .edu blogs.

Go to Google search for “(your keywords). Edu,” this should show quite a number of academic papers, as well as researchers who have a profile page with certain resources that site their work.

Don’t bother targeting professors that don’t have these profile pages hosted on .edu domains.

 

Step #4

Create a scholarship page with a working form and a deadline.

 

Step #5

Look for scholarship sites listing schools’ scholarship resource pages.

Find these resource pages and make sure your scholarship conforms to the format and award amounts of these schools’ scholarship listings. Contact the schools to get your scholarship listed. It’s very important to make sure that your scholarship is not some scam. It has to be a real scholarship.

You also have to be clear about your awards criteria, how exactly you are going to pick the winner of the scholarship.

 

Step #6

Reach out to students who have .edu blogs and ask them to write about your resource. You can pay them, or you can appeal to their willingness to support your resource website.

 

Step #7

(use this only if you have a niche brand monetized with a dropshipping website) Offer schools specific discounts on your merchandise.

You need to find colleges that offer student discounts. Reach out to these colleges and ask them to list your discount page on their resource pages. It’s important that you honor the discounts that you’re giving to students from that school.

 

Monetize your brand systematically

Start with reverse engineering your competitors

The first thing that you do is to look at what everybody else is doing. Look at your competitors. How do you think they make money from their websites? You already have your list of competitors. Visit each and every one of them and look at their ads. Write down your notes and collate them for all your competitors. What do they all have in common? Look up your competition’s ‘industry standard’ monetization model on the list below.

 

AdSense

AdSense is an advertising platform owned and run by Google that pays per click. When AdSense detects text on a page, it will then try to show ads targeting that text. This is called contextual advertising.

 

Advantages

It’s fairly easy to get an AdSense account – especially if you live in the United States.

Another awesome advantage of AdSense is that they have such a massive network of advertisers, that you don’t have to worry about finding advertising for whatever content you have. Chances are, there is already an advertiser looking to show their ads on pages that contain your type of content.

 

Disadvantages

While AdSense does pay you per click, depending on the content you have on your pages, you might not get that much money per click. It’s not unusual to get a few pennies per click. The rate depends on where your traffic is coming from and the keywords you are targeting.

Another big disadvantage to AdSense is that is is very traffic-dependent. If you’re starting and you don’t have much traffic volume, AdSense is probably going to pay you very little money. There are ways around this. You can strategically place your ads. You can also make sure that you’re targeting only high-value keywords and try hard to get most American or British traffic.

But given all the variability and randomness of AdSense ads, you are at the mercy of its algorithm.

 

Amazon affiliate program

You can place Amazon affiliate product ads all over your web pages. These would show different products. When people click, and they buy something from Amazon, you can earn a commission that can vary quite a bit.

 

Advantages

Amazon covers a huge number of product categories. It’s almost unimaginable that your niche is not going to fit under one of these categories. Accordingly, you can sell physical products related to your niche. This goes a long way in somehow supplementing the content of your niche because not only would people learn how to do certain things or solve problems, but they could click on an ad that physically solves their problem.

Another key advantage of this program is that usually, people do not just buy one product. They often look at other related products to supplement the product that they are buying. If they any other type of product, you get a commission on that as well. It’s not unusual for website owners to earn hundreds of dollars every month on a very passive basis because the people that they attract to their website end up buying a wide range of products on Amazon.

 

Disadvantages

The big disadvantage to the Amazon affiliate program is that people have to buy something for you to make money. Also, sometimes, there is not a tight fit between your content and products your visitors might be interested in. In that situation, they are less likely to click on Amazon ads.

Finally, Amazon is quite stingy on certain types of products. If your niche fits into these low commission products, you’re not going to make as much money from Amazon as you would using other monetization models.

 

CPA program

CPA stands for cost per acquisition. You join an affiliate program, and you get a link to products or services offered by businesses who have enrolled in that affiliate program. If you show these ads on your website and when people click on them and buy something, you earn a commission.

 

Advantages

The big advantage of this type of monetization method is the fact that you can select affiliate sponsors based on how much they pay. It can get quite lucrative. For example, there are gold IRA affiliate programs out there that pay thousands of dollars per sale. You can get a lot of money pushing those programs.

 

Disadvantages

The big disadvantage to these types of programs is that you pretty much take all the risk. You generate traffic. You show the ads. If somebody buys, great, you make money. The problem is, prior to that point, you’re taking all the risk. Usually, the more expensive the product, the higher the commission, but also the less likely people would buy stuff.

Another disadvantage to this type of model is the fact that you are at the mercy of the conversion page of your sponsor. What if they don’t know what they’re doing? What if they are lazy and just put up a sales page that converts way below its fullest potential? You end up taking the hit, not them.

 

Email of zipping code CPA programs

This monetization model pays you money every time people you send from your website to fill out an email form or enter their zip code. These forms can get quite complicated. Some forms ask for a lot of information. Other forms have two pages. Generally speaking, the less information the CPA, email or zip code form requires, the less money you make. The more information it asks for, the more money you make.

 

Advantages

The big advantage of form-based CPA is that people don’t have to buy anything. They have to enter their email address or zip code or fill out a form, and you get paid. Of course, this assumes that these entries are real and not fraudulent. Also, there is a lot of testing going on to make sure that you are not just defrauding the program.

Another big advantage to this type of monetization model is the fact that it’s very flexible. You can drive traffic from your properties to these forms in a variety of ways as long it’s approved by the program.

 

Disadvantages

The simpler the form and the fewer fields it has, the less money you make. But thankfully, this is more than offset by the fact that this is a fairly easy way to make 25 cents per email collected or 50 cents per zip code collected. Compare this with making a few cents per click on AdSense.

Another big disadvantage is that this type of program favors traffic coming from relatively few countries. If your traffic is mostly American or British, you will do well with this type of program. However, if your traffic comes from developing economies, then these programs are usually not available to you. The ads won’t show up at all if you force them to show up and people click through without a proxy, they go to a blind page or a warning page.

 

ClickBank / JVZoo programs

ClickBank and JVZoo are affiliate programs that sell mostly digital products like books and software. These programs have made quite a name for themselves because they offer a wide range of digital products you can sell on an affiliate model basis. People usually have to buy something for you to get paid.

 

Advantages

Depending on our niche, these platforms can give you access to a wide range of products your audience members may appreciate. These platforms also work best with a mailing list. If you are converting a lot of your website visitors into list members, show they ads for JVZoo and ClickBank and they may convert.

The great thing about these platforms is that they are never short on product launches. This brings me to another crucial advantage they bring to the table. If you know that a new product is launching on these platforms, you can beat the competition by building a little page or a blog post around the upcoming launch product.

 

Disadvantages

The big disadvantage to this model is that you are penalized for refunds. If somebody buys a product, you get all excited because the statistics page shows that you’re going to be getting a commission. Unfortunately, when you check back two weeks later, you get discouraged because you find out that that person refunded.

 

Publish your Kindle books and sell them on your brand websites

Sell books that you, yourself, wrote or you outsourced to places like ozki.org. The great thing about selling your books is the fact that you will sell products that are directly related to the content of your websites.

There is no guesswork. You’re not worrying whether the ads that you’re showing will fit the content of your pages. Since you control what you write on your book, you can bet that there is going to be a direct connect connection. You can even be very aggressive with your website’s ads to promote your books.

 

Advantages

You pretty much run the show. You can promote your Kindle book with text links or graphic links. You can hold all sorts of giveaways to get people to buy your book. You give yourself a tremendous amount of options to market your book because you control the playing field.

 

Disadvantages

Please understand that in the context of this method, Kindle is just a distribution platform for your Kindle book. That’s all it is. The heavy lifting, as far as selling goes, is all up to you. You have to make it happen. Nobody is going to help you.

 

Selling your digital products

Besides Kindle, there are all sorts of digital products you can sell on your website. You can sell templates. These are all downloadable. You can sell graphics or even software. As long as it’s digital and downloadable, you can sell it on your site.

 

Advantages

The big advantage that you get, selling your digital products, is you get passive income. You create a product once, and then you sell it many times over on your website. Who can argue with that? What’s not to love? You also control the platform. You can talk about your products all you want. You can create podcasts, videos, pictures, knock yourself out. You are in full control.

Finally, you control the conversion mechanisms of this process. I can’t emphasize this enough. My biggest complaint about affiliate programs, whether it’s on Amazon, ClickBank or elsewhere, is that sometimes the conversion page or landing page doesn’t do a good job. I work hard to drive traffic for my website, but somehow it falls flat.

 

Disadvantages

The key disadvantage of this monetization method is the same as selling your Kindle books. You must have set up a high-converting platform first. If you don’t bother to do that first, then chances are, your products are not going to sell. Make sure you tighten up your website first and qualify your traffic, so everything works out. Otherwise, you’re just going to be wasting your time.

 

Offer your dropship store

This is my personal favorite. As awesome as your brand may be, you need some physical products to sell with your brand. You need branded stuff to promote. When you open a dropshipping store that has your brand and carries products that you talk about on all your websites, you not only make money from each product sale, but you also get to brand your audience members.

How many people do you see in any given day, walking around with a Nike logo on an article of clothing? How many people do you see, walking around in shoes has a prominent logo? These people are walking billboards. Think along these lines when considering building your dropship store. This can be a branding gold mine.

You worked hard to build an online community around your brand. It really would be sad to see all that effort go up in smoke because you did not take the next step and offer physical products that carry your brand.

This monetization model is something that you should reserve until the very end. This is the key. If you do this early on, your brand may still not be airtight. You may not be qualifying your traffic well enough. There are just so many things that could go wrong.

Owning your dropship store also carries some costs. It’s not free. So, do yourself a big favor and make sure that your brand is set up properly before you venture into physical products.

Mix and match among the different monetization models above and see which works best for your brand. Scale up the ones that are working and get rid of the ones that fall flat.

 

Optimize your brand systematically

It’s really important to make sure that you optimize your niche brand on a systematic level. Optimization takes place on two fronts: content/traffic and monetization. You have to take care of both. I use the following technique. I would divide whatever it is I’m trying to optimize into elements. Taking one element, I would start with the original version and make variations of that element.

I would then test it using traffic and see if this variation gets better results than the original. I would take the winner and then make variations of that. I will keep picking variations that get better results than the preceding version until I find a variety that doesn’t give me any further improvements. I then switch over to the next element and repeat the same process.

 

Optimizing ads

The technique that I mentioned above works best with ads. It doesn’t matter whether you’re dealing with text ads or graphical ads; you can still use an elemental approach. With graphical ads, the elements are the pictures that you use, the colors, the text, and the layout. Experiment with these, change them up, test them and pick the best combination in terms of conversions.

With text ads, you have fewer things to work with. You have the title and then the description and maybe a small graphic. Use the systematic elemental optimization approach that I mentioned above so that you can identify the winner.

 

Optimizing your traffic based on source

Track where your traffic is coming from and how it flows through your website. Generally, Google Analytics does a good job of this. There are also other products out on the market that you can use like StatCounter, which is free. As long as you can identify the traffic source and its general behavior on your site, you will have the information you need to optimize your source.

They key here is to find traffic sources that produce the most conversions. This is your job. Where are your conversions coming from? This is a very different question from asking where is my traffic coming from? We’re talking about conversions here. Once you can track these down, your job then becomes scaling up that traffic.

Forget all other traffic sources and focus on the ones that send converting traffic. You can use a little bit of the elemental approach above. But when it comes to the content that you’ll be sharing on those websites, use the element by element optimization that I taught you to identify promotional content that gets the best results quickly.

 

Optimize your monetization among different types of ads

Run different types of ads on your website. I’m talking about text links, email submission forms, graphical banners, graphical advertisements that are made up only of text and native ads. Test all of these through your website and pick out the type of ad that gets the most conversions. Again, I’m not talking about getting the most clicks. I’m talking about sales or email submissions here.

These are actions that put money in your pocket. Pick the type of ads that produce the most conversions. Maybe these are text links. Perhaps these are graphical banners. It all depends on your website. But at the end of the day, you need to pick three of them. These are the top three money-making ad types.

 

Optimize your monetization among ad sponsors or products

Now that you had identified the type of ads that produce the most conversions promote different sponsors using these types of ads. The key here is to identify the top three sponsors or monetization methods that convert the best.

By optimizing your website on a systematic basis, you pretty much guarantee your paycheck.

 

Conclusion

You now have all the information you need to get started with a system-based approach to niche marketing. Using a system enables you to achieve the more predictable success you can duplicate not just with your current niche but with other niches as well.

This book lays out the key starting points. Fill them out as you implement them. Keep tweaking them to maximize their effectiveness.

To your greatest success!

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How to Make Instant Money From Crafts

How to Make Instant Money From Crafts

Have you ever made something for fun like knitting a sweater for a loved one, or made soap to give away as gifts, or improved a table just so you can? If yes, then you’re a crafty one and you can use your skills as an avenue to earn instant money. You might think that the things you create are only good for personal use or for your close friends and family, but what if you take the needed steps to hone your skills so you can open up shop?

How to Make Instant Money From Crafts

You can make money from crafts. In fact, more and more people are choosing to support local and small businesses because it’s good for the environment and the economy in the long run. There is a lot of information available out there to help you out if you want to start selling your items online. Whichever route you want or craft items to make, here are more ideas on how to make your business more lucrative:

 

Choose Online Shop Platform

You don’t need to be tech-savvy in order to create an e-commerce platform or a website for things you want to sell. You literally have a lot of options when it comes to building your shop online. Some websites offer to let you put your items for sale for free while there are others that take a percentage from your sales.

You’ll only need a bit of planning when it comes to the administrative side of the business, but with the technology and resources readily available now there’s no reason why you can’t start right away. Sure, online shops may not be the most instantaneous way for you to earn money but once you put your crafts out there, you’ll amass a following and even fans that will keep coming back to buy your stuff.

 

Make Your Presence Known

Social media is a vital tool nowadays because it connects you with family, friends, acquaintances, and potential customers too. You need to put yourself on the map by marketing your business online. You should have a name, photos of items you want to sell, and a price list. Apart from a website, you can use social media platforms to market your products to other people too.

Your business could thrive on word of mouth alone, but it may take time for it to reach the proper ears. Your online presence takes lesser effort and can be checked out anytime by prospective clients.

 

Collaborate Locally

Another great way to get your products known is to team up with existing local brands. Make sure that the business you want to collaborate with is similar or in line with the products you are creating. When you collaborate with existing businesses, they usually display your items and if it sells, they get a percentage of that sale.

An added benefit to collaborating locally is that you will be able to directly hear any feedback there is about your products. You may even get to talk with customers themselves about what is lacking or what needs to be improved in your products. Collaborating with local brands make them look good also as customers tend to get attracted to handmade stuff like your products.

 

Consider Limited Edition or Seasonal Items

In addition to the regular items you’re selling, introduce new products that your followers will talk and love. Boost your sales by offering limited edition or seasonal items that are popular with certain times of the year. Some of the most well-known holidays that you should consider include Valentine’s Day, Thanksgiving, Christmas, and Fourth of July.

 

Know Your Craft’s Worth

There is both a science and art to making crafts no matter what kind it is. Just because you can produce an item faster than others, doesn’t mean you have to lower your price. You poured time and hard work in order to be efficient in your production so you should price your items according to your craft’s worth.

 

What are your ways when it comes to selling your handmade crafts? Share your advice and tips in the comments below.

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The Secret to Fitness Healing – Meditation Online and Glo

Meditation Online and Glo

What is Meditation Online?

More and more companies are moving their training services online to meet the needs of a busy society. Many of us work long hours and may not have the time to commute to a gym. If we’re really motivated, then we’ll come up with our own work-out plans at home.

Online exercising services provide the convenience of fitness trainers, exercise plans, and personal classes through mobile devices. This is especially true for yoga and meditation where more people choose online services over a studio course. Companies like Glo offer meditation online and make it easy to find a plan that works with any lifestyle. Whether it’s a stay at home mom, a CEO, an athlete, or someone with no experience in mediation, Glo offers tailored programs for every individual.

Meditation Online and Glo

 

Glo offers more than meditation online. There are a series of courses available on the site which go into depth about the theory of meditation. The courses are designed to complement the exercises and provide a holistic experience. More features include an online community. The main appeal of the online community is that it is open to anyone from any part of the world. This is a great way to learn about new perspectives and engage with a larger community. It is also a great way to keep motivated.

 

What are the Benefits of Mediation?

Meditation is one of the longest practiced exercises. It allows us to get a better sense of our body. Throughout the day we constantly engage in activities that deplete our energy and leave us with a feeling of lethargy. Meditation is rest for the mind and body.

One of the primary objectives is to improve breathing. It may seem trivial, but many of us do not breathe efficiently. Improved breathing can yield many benefits both physically and mentally. The health of our brain is determined by how we breathe. When we breathe more efficiently, this allows more oxygen to enter the brain. This can reduce headaches, improve cognition and mood, and give us a boost of energy. Consequently, this will also improve our physical performance. Good breathing is the foundation for a strong and healthy body.

 

Meditation improves the quality of sleep. It acts as a mini sleep session. The body slowly shuts down during the meditation process. It’s best to perform meditation both in the morning and at night.

There are many healing benefits linked to meditation. One such example includes the reduction of free radicals. Throughout the day, our bodies produce natural chemicals and toxins known as free radicals. These free radicals are by-products of biological processes that take place in the body. Sleep is responsible for flushing out these harmful chemicals. When we don’t get enough sleep, free radicals can have adverse effects on the brain such as grogginess, increased irritability, and decreased concentration. Mediation helps to fill in the gaps and allow the body to catch up sleep and repair itself.

 

Why Use Meditation Online?

Meditation online is one of the easiest ways to keep the body and mind in shape. The time commitment is small and the workouts can be done anytime. Meditation can be supplemented with exercises that focus on building muscle. Many people are accustomed to going to the gym and lifting weights, but this type of regime needs to be balanced with a cool-down session. Mediation allows the body to unwind and recover faster. Companies like Glo offer an extensive network for help and support. Performing meditation for simply 15 minutes per day is enough to see life-changing results.

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