3 Reasons Why Cold Calling Still Works

3 Reasons Why Cold Calling Still Works

Many salespeople tend to consider the cold call dead and an ineffective way of approaching prospective customers. Social networking and email and inbound marketing tend to be the way to go, as the general feeling is that customers are not as receptive to cold calls and the method is not as effective as what newer technology can offer.

But this isn’t really the case; there are actually cold calling strategies that really work and when used properly, can be a great benefit to your sales team.

3 Reasons Why Cold Calling Still Works


  1. Stand Out From the Crowd

The thing about emails is that they can often get lost or overlooked in a prospective customer’s inbox, especially for more important contacts who can receive thousands of emails a day. The same goes for connecting to customers via social media – people get bombarded with advertisements and online solicitation, so it’s easy to get lost in the crowd. Cold calling can set you apart from the competition because it puts you at the center of the customer’s attention.

Of course, putting yourself on someone’s radar can be quite intimidating, but it presents you with the unique opportunity to connect with them on a personal level that (not for lack of trying) digital engagement just can’t achieve.


  1. Personalize the Experience

Online marketing tools are often designed to reach a number of potential clients in batches, all with the use of email templates or standardized online advertisements. Cold calling allows salespeople an opportunity to personalize the customer experience by using a unique engagement method that is tailored to that individual customer.

Salespeople will have to do their research first and have an idea of what the customer’s needs are. They will also have to feel out the reaction of the customer and adjust their sales strategy accordingly. By doing so, they can have a dynamic conversation with prospective customers that wouldn’t be possible via online methods.


  1. Get Faster Results

Contacting someone online or through email can give them the opportunity to delay their response to you. Consequently, you may have to repeatedly follow up on a lead by sending reminder emails, only to get blown off. An email is easy to ignore – but a phone call isn’t.

By jumping into direct engagement with the customer, you will be able to quickly identify their needs and what their pain points are. A cold call is a perfect opportunity to hear directly from your prospective customers about what their goals are and how they are, or aren’t, achieving them.

Remember that a cold call isn’t about you – a successful cold call is one where your customer has opened up and begun talking to you about what their needs are.


Overcome Trepidations

A number of salespeople – whether new or experienced – can dread the idea of making a cold call. Not only is cold calling intimating because you may be faced with an unwelcome reception, but many people also think that it’s a waste of a time that usually ends in rejection. The reality, though, is that when a cold call is done correctly, it can actually see decent results.

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5 Stress-busting Holidays

Stress-busting Holidays

Stress has become a symptom of modern life. In fact, the figures are rising year on year and appear not to be slowing.

The most common causes of stress include:

  • The future
  • Finances
  • Work
  • Relationships
  • Crime

There are many different ways to help you overcome stress in your daily life – eat healthily, reduce your intake of caffeine and alcohol, get more sleep, and indulge in a hobby. However, for many people, stress is alleviated by taking a holiday. It’s the one time that they can escape the demands of their everyday life and truly switch off.

The digital age that we live in has meant that you are connected 24/7; however, this can mean that burn-out occurs and you are exhausted by the continuous exposure to others. The pressure to be the ideal partner, employee, friend, daughter, or son while being the best version of you is all consuming.

Stress-busting Holidays

It seems that today’s modern lifestyle is no longer sustained by an average holiday. People need a different kind of getaway to enable them to rebalance their body and mind. In the pursuit of ultimate rejuvenation and break from everyday life, the world is your oyster, but what type of stress-busting holiday do you need?


  1. Spa Break

From the food that you eat, the treatments that you can access through to the manicured grounds, spa getaways offer you the opportunity to spend time in a space that is designed purely for relaxation and wellbeing. Although there may be a spa near where you live, booking a trip further afield in a destination you’ve never been might just be exactly what you need.


  1. Hotel Stay

The appeal of a hotel stay is that you can choose a destination that meets your relaxation needs. Whether you prefer beaches, lakeside or mountain regions to relax in, there will be a hotel that caters to your taste. Like a spa break, a hotel stay means that you don’t need to think about anything beyond relaxing as your food, accommodation, and entertainment are contained in one space. However, the difference to a spa break is that the other guests may not have the same agenda as you. Always check out reviews of the hotel you are planning to stay at so that you avoid spending your holiday in party central.


  1. Villa Holiday

Staying in a villa provides you with the opportunity to access the amenities of an incredible destination but without the intrusion of other people. You are not restricted by the set mealtimes or regimen of a hotel; rather a villa getaway allows you to tailor your holiday to your wants and your needs. Check out these villas in Majorca; many have private swimming pools, and spacious luxury living, which would be perfect for a family. By choosing to stay here you have the option of where to spend your time – in seclusion at the villa or a public beach, the best of both worlds.


  1. Eco-Retreat

Spending time in the great outdoors, immersing yourself in nature is a wonderful way to disconnect and adjust your perspective of life. An eco-retreat offers you the chance to relax and rejuvenate, knowing that you are not making a negative impact on Mother Earth.

Eco-retreats is no longer simply about spartan living. Whether you crave time out a living simply or wish to indulge in a high-end experience, there are retreats for all budgets and preferences. At both ends of the budget scale, you will find that the eco-retreats are set in areas of outstanding beauty and offer the environmentally conscientious traveler an opportunity to relax sustainable surroundings.


  1. Activity Breaks

Some people find the greatest way to escape the stress of their daily lives is to take part in adrenaline-inducing activities. It gets their heart pumping and releases an abundance of happy hormones. Need inspiration for an activity break? Think about skiing, hiking, kayaking surfing, and rock-climbing; all of these suggestions are highly active but combine being outdoors too.

Whether you book accommodation and activities independently or join a guided group for your activity break, being so active will ensure that your holiday pushes you physically but reinvigorates you mentally.

So what type of stress-busting holiday appeals to you? Of course, the destination is only part of the dilemma. Who are you going to go with, or are you going to go solo? Choosing who to travel with is a big decision and influences the success of your trip.


You do not want to go on holiday with someone who creates the type of stress that you are leaving behind. Here are 10 questions to think about before you invite someone to join you:

  1. Do you share the same goals and expectations?
  2. Have you got a similar budget?
  3. Are you comfortable to sit in silence together?
  4. Will your friend need you for entertainment?
  5. Are they independent, for example, would they go out for food alone, or will they want the company?
  6. Can you relax in their company?
  7. Can you rely on them?
  8. Are they calm?
  9. Are they confident?
  10. Are they super-organized? Or are they borderline lazy?


The ideal travel companion is someone whose company you enjoy but who will give you space when you need it; organized enough to have researched where you are going and have an idea about what they want to do but without having a strict itinerary for you to stick to. They will also have the strength of character so that you don’t feel like you must parent them. It can be tricky to identify who best to travel with, so take your time and be selective.

While a relaxing holiday can be a great way to alleviate stress, you should spend time to reflect on the root cause of your stress and identify a solution. Typically, it is only when you are removed from a situation and relax that you are able to gain valuable insights into how to make positive changes to your life so that you can feel more balanced.

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Medical Marijuana, and the Dispensaries Near You

Medical Marijuana
The use of marijuana has been a hot topic for decades. Is it good for you, is it not; should people be able to indulge, should they not? Questions like these are the tip of the iceberg when it comes to answering the question of whether Marijuana should be legalized.
In many States, the recreational use of marijuana has been legalized; however, the sale of it has not. For those states, you have a couple of options. Either grow it yourself or find a friend with a medical marijuana card and have them buy it from a local dispensary.
Medical Marijuana
A vast group of people, from all backgrounds, and age groups are not against the responsible sale and use of recreational marijuana, both of the smoking and edible versions. The benefits of these products have been shown to far outweigh the stereotypical negatives that have plagued this plant from the start. This is just part of the reason why more and more states are legalizing its use, and why it is being discussed on a federal level.
With everything from epilepsy, to easing the effects of cancer treatments, and everything in between. It’s no secret that marijuana and its derivatives, such as CBD oil, are helping people every day, deal with the aches and pains of chronic illnesses, anxiety, invasive treatments, and more. So, if that’s the case, then why are so many states holding out on legalizing this plant?
Well, I think most people know that answer to that; however, with more and more studies being done that show that vast and ever-growing list of positive attributes of indulging in this plant, it would not be surprising to find the list of Lansing Dispensaries grow past its current number.
Hopefully, when that happens, they will have expanded past just the sale of medical marijuana, and into the recreational use as well. As has been seen in many states that have legalized the use and sale of recreational marijuana, the tax dollars from this venture has brought great growth into the state. With the ability to do even more for infrastructure, education, healthcare, veterans’ programs, and more.
So, why so many dispensaries anyway, and is one going to be better than the next? In short, there is a chance that you will find similar quality at each dispensary. However, the right dispensary is going to be able to create the package that is best suited for helping your particular needs; that is if your need is truly medical.
There are three main strains that a dispensary will carry; Indica, Sativa, and Hybrid. Indica provides a physical effect, while Sativa produces a cerebral effect, and Hybrid provides you with the best of both worlds. Don’t think, however, that this is written in stone. This is to be used more like a guideline, with your individual needs taking center stage. A good dispensary will be able to walk you through the strains, scents (which plays a big factor in its effectiveness), and levels of different cannabinoids, to pinpoint the product that will best meet your needs.
Recreational users, that still has to rely on the friend with the medical marijuana card? Don’t be afraid to let them take the reins. They will know best whether the quality of the marijuana they receive at a certain dispensary is the real deal or not. Making sure that medical marijuana is regulated is also a big indicator as to whether dispensaries are worth their salt.
Thankfully, for the Lansing Dispensaries, Michigan is a regulated state when it pertains to medical marijuana.
This means, that the product being sold is professionally tested, and not open jar, sniff tested, with the nuggets being manhandled by someone in a dirty shirt and no gloves. If it looks, smells, and runs like a pharmacy, chances are you are in the right place. If not, you would be better off taking your business elsewhere, especially if your need truly is medical in nature.

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A Checklist for those Worrying about Buying A House

A Checklist for those Worrying about Buying A House

It can be scary to buy a home for the first, second or even third time. This type of processes can bring long periods of stress, unrest, and anxiety. Of course, buying a big apartment on the amazing Emaar Beachfront apartments or some of their off-plan projects in Dubai is something big that needs lots of thoughts to be given.

If you are one of those first-time buyers and have pretty big concerns about this upcoming investment, this article’s for you. Here are some things you should check out that may help you.

A Checklist for those Worrying about Buying A House



Whether you doubt if you are going to be a good candidate for a mortgage or you have any other question about this topic, you should look out for some professional advice.

There are many experts on the field, such as experienced financial consultants that can help you answer all of your questions and guide you through the process. A consultant can actually make the difference between getting a mortgage or not.



It doesn’t matter if you’re worried about how the neighbors might behave or decide if you’re choosing a good residential area, visiting the neighborhood where you’re planning to buy your next property will help you figure some things out.

Visiting the neighborhood on different times will not only give you a better idea of how things work around, but you’ll get to see if you really like the place or not.

Introducing yourself to some of the neighbors tends to make the process a little easier.



You have to be compromised with the process of looking for a house which, of course, isn’t an easy task.  Don’t get stuck with a house unless it’s really worth it. Try checking all the available options in many areas so you can compare amenities vs prices.

Are you willing to buy a property so you can make renovations in the future? Investing in a property that needs some fixes but still has a good shape can, actually, make the price even better for you. One of the advantages of investing even more money on renovation and fixes is that it helps to increase the property’s value.


So, you better start giving thoughts to the idea of buying some Bluewaters island apartments now instead of worrying.

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Pros and Cons of Random Drug Tests

Pros and Cons of Random Drug Tests

All employers are entitled to keep their work environment safe. With this, many conduct random drug tests among their workforce as part of their drug-free workplace policy. Some organizations also do it as a pre-employment requirement for all potential applicants. Although this is common in most companies and organizations in the United States, the subject of drug testing still remains a controversial one in the business industry.

Pros and Cons of Random Drug Tests


How exactly does random drug testing benefit a company, and how does doing so put the business at a disadvantage?


Speaking of the Pros

Drugs and the workplace are a fatal combination, both for the employer and the employee drug user. Drugs and other substances have been known to impair one’s decision-making abilities and even negatively affect one’s physical capabilities. In fact, 10% to 20% of US workers who have died on the job were tested positive for drugs or alcohol.

To prevent such instances, drug testing can be implemented to provide a safe work environment for everyone. Since employees who are drug users are more likely to be involved in an accident at work, which can be fatal in heavy-duty and production industries, it is best to spot these individuals early on and to conduct the necessary interventions to keep them from potentially harming themselves and others.

On the other hand, pre-employment drug testing can also help reduce employee turnover. Hired employees who constantly use drugs may eventually quit or get fired, but when applicants are thoroughly screened beforehand, the company will likely retain more reliable employees and reducing turnover and recruitment costs in the long run.


Considering the Cons

Privacy has always been an issue when it comes to drug testing. Many employees are likely to perceive a random drug test as a violation of their privacy, with the belief that what they do for recreation is their own business. Such implementation may lower employee morale and lose their trust in your company.

Another cause for concern is the fact that drug test results may not always turn out accurate. A lot of drug tests may not be able to detect whether an individual is a habitual user or has only used the drug once. Drug test results may also be easily manipulated with the help of synthetic urine and other chemicals. With these tactics, implementing random drug tests will only cost the company a fortune to no avail.


How to Decide

Although a lot of challenges and risks surround these drug-free workplace policies, an organization that’s free of drugs and alcohol is still completely attainable. Before anything else, employers must first come up with a clear and concise written drug-free workplace policy to legally protect them and their employees. A random drug test may be conducted to at least 50% of the entire workforce each year. Meanwhile, incoming applicants should also be informed that they will be subject to a pre-employment drug test to be considered for the job.


Unless there is a strong suspicion, the final step to making sure your workplace drug-testing policy is legal is to implement such policy fairly and squarely across all employees, from the latest hire to the most senior member of the team.

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